Pink Revolution Fashion Show

Hong Kong Cancer Fund is the city’s largest cancer support organisation, providing free information and professional support to anyone living with or affected by cancer. SAGE has been appointed as the communications partner for Pink Revolution – Hong Kong’s biggest and most comprehensive breast cancer education and fundraising campaign. Through staging a one of a kind fashion show performed by breast cancer survivors, SAGE has brought the NGO brand to life using compelling narratives and news worthy episodes, attracting both media and public attention across channels.


Pink Revolution


  • Marketing
  • Public Relations
  • Event Management


Breasts Cancer Survivors as Models


Editorial Coverages


Million HK$ Media Dollar Generated

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