“The Gaarden is Open”

The distinguished 500-year beer brewing specialist appointed SAGE Communications to introduce a brand new flavor to Hong Kong. “The Gaarden is Open” encourages Hoegaarden aficionados to be unconventional and inject creative and adventurous spirits into their lives.

Through strategic and creative marketing solutions, SAGE awakened and delighted participants’ five senses with an array of exciting happenings and performances, providing a sensory experience for all beer lovers.




  • Marketing
  • Public Relations
  • Event Management
Industry First
Innovative Campaign

A New Refreshing Image Created

The Experiential Five Senses Programme includes: The Creative Gourmet • Symphony of Scent and Sigh • Topsy-turvy Wonder Scene • The Upside-Down Garden • Creative Your Own Mini Bonsai Workshop

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