To continue the legacy of printed publications, the Hong Kong International Antiqurian Bookfair set foot in Hong Kong annually to promote the importance of printed books. Over fifty best antiquarian book dealers from around the world gathered in Hong Kong and provided book lovers and collectors to browse, explore and discover Eastern and Western antiquarian posters, stamps, books and so on.
SAGE was appointed as the organiser to host, organise overall logistics and devise comprehensive communications programmes for the general public in Hong Kong.
- Project Management
- Public Relations
Project Management and Public Relations
As trusted partner to the HKIAB, SAGE took a fresh and forward thinking approach to shape focused communications strategies and messages for the market. Over HK$10,000,000 of sales was generated, leaving a lasting impression to both the public and book dealers alike.
Advertising Dollar Spent
Million HK$ Media Coverage
Million HK$ Sales Generated